Digital content is an important part of any commercial website, and visual elements are the ones that play a key role in establishing superior experience. Visitors are influenced by visual characteristics and they often define the brand. Optimizing search engine for visual elements is a task that is much more challenging than doing the same for text. Marketers need to ensure that their content is relevant, but also that it does not slow down your webpage and loading times.
- mage optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.
- Improved user experience and interactions with your site have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.
- Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.
“E-commerce stores have also been growing at an exponential rate, and images obviously play a huge part in their website structure.”