Use of images is even more important than the written section of content, and a well-placed picture can make a strong impression to potential customers. Infographics can display data in an easy-to-absorb visual format, and highlight comparisons and key points very effectively. Logos increase brand reputation, and help gain a client’s loyalty and trust. Product photos can show off the features and benefits of a product, showing appealing textures, colors, materials, or other characteristics that resonate personally with the viewer.
- Good visual content maintains your reader’s attention, and is often remembered longer than the rest of your marketing content.
- While not everyone likes infographics, they can be a great way to present information in an easily accessible way.
- You can also build links by doing good quality, well-designed, original photo shoots of your products.
“Keep track of the places your logo shows up on the web, and make sure it’s linked back to your site.”