One way to make sure that your content reaches far and wide in search engines is to add backlinks to your content. You can pay for links but Google will often mark those as bad content if they are paid for. There are organic ways to have links. There are three different types of links to consider, each one has a different purpose. If you aren't sure how to place links, you can hire a third party company with experience on the matter to help you out with it.
- Using backlinks is a good way to boost your search engine optimization in your content.
- There are different types of links and the follow, or no follow links both have different effects.
- Paying for links can be viewed as shady, but it can also be a signal of high quality links as well.
"Just like internal and external links have different effects, follow and no-follow links connect to external content but are wildly different in terms of what they do for your SEO"