Social media can be a valuable platform for generating leads, but this task presents some specific challenges. People who use social media do not visit these platforms for the purpose of transaction. Primary use is to establish connections, get informed or just consume some entertainment. However, savvy marketers managed to incite typical social media audience and make them act. Typical strong calls will exhibit some kind of urgency and will focus on one thing only. For different platforms, you should use customized triggers.
- Create a sense of urgency by emphasizing limited time offers so that people will be more likely to strike while they can.
- Focus on a single offer instead of featuring multiple offers that could end up confusing your target users/customers.
- Make sure that you customize your calls to action for each social media platform such as Facebook, Twitter and Instagram since they’re all different.
“Limit each promotion to one call to action. If you’d like, consider doing testing with two different promotions, one featuring the phone number and one featuring the website. See which one has a higher conversion rate and focus solely on that one with future posts.”