In marketing traffic is not everything. More important than traffic is to reach the right audience. The right audience is the group of people you will communicate with, and they all share certain characteristics, such as education, goals, preferences, etc. The concept of persona is also very important, and it entails lifestyle, personality, social status, etc. Another vital concept to retain audiences is to create customized content, and in order to do this, the idea of a funnel with 4 steps is very useful. Those steps, that must be filled, are awareness, interest, decision and action.
- Not defining who your target audience is will ultimately cost you oodles in terms of time, money spent and potential earnings and traffic.
- A target audience is that portion of the consumer populace to which a marketing team levies their efforts at driving business and product awareness.
- You need a specific group all having similar demographic data and characteristics, to whom your first pitch always goes.
“When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me.”
Read more: https://neilpatel.com/blog/target-audience/