Creating a content marketing funnel is a challenge. You have to figure out who your audience is, create great content for your audience, and then get it out there for them to see it. The funnel is really the customer’s journey or the journey you set up for the customer to experience. This usually involves creating valuable content through various means (blog posts, videos, podcasts, etc.) and using free offers (like eBooks) to capture new leads with some sort of form like an email opt-in.
- Simply putting blog posts on social media isn't the right way of gaining traffic, it has to be done with intent.
- There is a funnel with content marketing where you understand what the buyers intents are and follow them.
- Before you begin to set up your funnel you have to make sure that you know who your audience is.
"Just like a funnel tapers as you go lower, the number of people in your content marketing funnel will become smaller and smaller, as fewer people advance towards purchase."