There are many different ways that you can keep it real in the digital age. The simplest way to do this is to have an about us page on your website where you tell your story to potential customers. This will help them learn more about you and develop a relationship of trust. You also want to help … [Read more...]

Digital marketing is extremely important in this day and age due to the technology boom that has happened over the past two decades. Digital advertising provides us with analytics and we can study those analytics to make improvements to our business. Analytics help show us what customers like and … [Read more...]

If you are in the content planning world, it's important that you create a plan that will bring you results. When you create your content plan you want to make sure you know who the content is aimed at, where the content will be published and what problems your content is solving. You also want to … [Read more...]

While PPC is a very effective marketing strategy, it should not be the only one that you are using. Pay per click is very effective but it can't create demand. PPC can't introduce your brand or your product to people and that is what holds it back. PPC is also only one channel within marketing, and … [Read more...]

When it comes to search engines, many marketers don’t quite understand the difference between marketing and optimization. They use the terms interchangeably and that inevitably leads to wrong implementation of both in their digital strategy. The fact is that they can complement each other, and … [Read more...]

Content marketers know the value of regular and engaging content, but few of them realize the potential of the content that’s been published on their website in the past. It turns out that, with a little bit of work, this content can be repurposed and play significant role in webpage rankings. … [Read more...]

There are many different things that you should be looking at when it comes to social media marketing beyond just reaching more people. In order to be a successful marketer with regards to social media, you need to make sure that you are promoting a consistent message. You also want to keep track of … [Read more...]

There are many things you can do content wise in order to fill your social media calendar. You always want to introduce yourself to your followers right away. You also want to just be yourself on social media and come across as a person rather than a business trying to get sales. You also can make … [Read more...]

When a professional team builds a structured regime of how content will be produced and delivered, it is often referred to as a content workflow. When you have a concise production path, content ends up coming out quicker while maintaining its quality level. Due to the ability to build revisions … [Read more...]

Although the recent pandemic has negatively impacted both national and international business operations, there are some silver linings. One of them being that screen time is ultimately up. In Australia alone, there has been a 70% to 80% in screen time since COVID-19 first hit. This increase in … [Read more...]