Having a productive, up-to-date SEO strategy is important for businesses to thrive in today's digital world. Although, SEO, or search engine optimization, is constantly changing so these businesses need to fine-tune their marketing strategies to find out what works best. So, it's important to look … [Read more...]

Successful digital marketers use data-driven solutions to market their content. Some of these metrics are simple like total website visits or number of email subscribers. Other content marketing metrics are a little more tricky to calculate, like cost per application, bounce rate, and sticky … [Read more...]

In today's digital age, it's more important than ever for businesses to follow proper SEO practices to reach the highest potential audience. SEO, or search engine optimization, is used by websites to appear within search engine results given a specific query. The better the search engine, which in … [Read more...]

If you run an online business, you may want to consider curating a regular blog to increase site traffic. By creating engaging, unique content, users are more likely to trust your brand. Moreover, when it comes to best SEO practices, blog pages earn backlinks and keywords that are essential for … [Read more...]

Increasing organic search engine traffic is a difficult task. Although, there are many SEO tactics online business owners to increase the users that arrive to their site. For example, by optimizing new and old website content, search engines will rank the site higher. Backlinks can be achieved using … [Read more...]

Running a small business doesn't mean that you have the biggest income or budget for extras, such as marketing. 78% of companies, have a marketing team of up to three people, so without marketing, you are on the wrong side of the battle with other companies. If you want visual elements with your … [Read more...]

Social media is a great tool for online brands to reach and engage with their customers, but managing multiple social media brand accounts can be a stressful task. So, to avoid stress and run successful social media marketing campaigns, managers should follow a few organizational tips. For example, … [Read more...]

404 error pages appear when a page has moved to a new URL or has been removed from the website. There are ways to use them for your benefit. You can use the 404 page to display some of your products or show some positive customer reviews. One company, Kualo, has a simple alien-shooting video game on … [Read more...]

Social media is a great way for small businesses to market their products or services. However, as many of these entrepreneurs are introverts, it can be hard to balance the demands of social interaction on each platform. Yet there are still plenty of tips and tricks introvert business owners can use … [Read more...]

One of the best ways for brick-and-mortar businesses to increase their profits is through foot traffic, and the best way to do this is by utilizing local SEO practices. Local SEO, or local search engine optimization, is how online customers look for businesses nearby. So, to ensure a business gets … [Read more...]