Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the … [Read more...]

There are significant lower costs in hiring content writers than in buying ads on other websites, on TV and radio. The returns of investments are also higher due to the facts already explained in the previous two paragraphs. If you are running your own website, your costs diminish even more, if you … [Read more...]

It is a harsh reality of marketing world that regardless of you power of persuasion and creativity in your campaign, most targeted audience will have a sense that you are trying to sell them something. Storytelling, on the other hand, can be quite convincing, and marketers should utilize the power … [Read more...]

The thing about social media platforms is that they evolve quite dynamically, so marketers are constantly looking for the strategy that will provide the best results. This also forces them to change the approach and take different perspective when creating the strategy. In the light of global … [Read more...]

We have lots of technology for perfecting our landing pages. We can optimize every part to make sure we aren't missing out on customers for small reasons. We want to make sure our Call To Action (CTA) is clear for the user so they don't feel overwhelmed. Then we can look into heat maps that show how … [Read more...]

Business practices have changed a lot in the past year, and this is because of the added amount of events that took place online instead of in person, especially in the technology industry. Now that we have found such growth in the online market, some things are going to have to change, and some of … [Read more...]

If you have made a couple changes to your website, like changing the color of the buttons on your site, and it didn't do enough, then you likely only touched the tip of the iceberg. There's likely a lot more that needs to be done. You will want to analyze your customers, and try to improve upon your … [Read more...]

You might have content that you have all the confidence in the world in, but that won't mean anything if you aren't able to distribute it to people. You should distribute it piece by piece instead of distributing it all the same way so that you can reach more of an audience. You can also pay for … [Read more...]

One way to make sure that your content reaches far and wide in search engines is to add backlinks to your content. You can pay for links but Google will often mark those as bad content if they are paid for. There are organic ways to have links. There are three different types of links to consider, … [Read more...]

Many things change over the years, but one thing that stays the same are people and their behavior. If you speak to your customers, they will want to keep coming back to your brand. If you include some free content among all of your content, that will give people the idea that they are indebted … [Read more...]