It's a given, in this day where technology is king and a pandemic has created the need to do as many things remotely as possible, that most information digging goes on online. So, for those with a business of any sort getting properly listed on a search engine is a big key in getting the word out … [Read more...]

In marketing traffic is not everything. More important than traffic is to reach the right audience. The right audience is the group of people you will communicate with, and they all share certain characteristics, such as education, goals, preferences, etc. The concept of persona is also very … [Read more...]

Even the best ideas can fall flat if not executed properly. Be sure to give yourself enough time with an idea before pushing it ahead. Put some time between you and your writing, making sure to have some fun in between, to be able to look at your work more critically. Write a temporary headline … [Read more...]

Before beginning to create content, take a moment to define your target audience, ask yourself why you want to share your content with them, then determine the value that your content would bring them. This will bring your content into focus. From this point, you can explore creation avenues such as … [Read more...]

Reaching out to customers is essential right now, especially in the time of Covid19 to connect. Daily engagement is necessary, but content you provide isn't always needed. Pick interesting items from places like Flipboard, Feedly, and Pocket to keep the content flowing. Videos are always better than … [Read more...]

In order to grow your following on social media you need to define your goals. What do you want to achieve by being on social media in the first place. Show your followers the human side of you, so you can connect better with them. Get to know who your followers are and what they need from you. … [Read more...]

When it comes to creating a marketing campaign on social media, choosing the right content and optimal platform for it become critical decisions. The most generally used content types are blogs, videos, shared links, images and infographics. They have their own purposes, but serve the same overall … [Read more...]

Digital marketing is something that many businesses try to do themselves, but it is best left to the professionals. Hiring an agency to do this work is easy. The difficult part is choosing which one to hire. In order to do a proper search, define your goals and the outcomes you want to see. This … [Read more...]

In these days of pandemic, marketers are facing an increasing urgency to provide an interactive content as their audience typically has more free time that they cannot spend in the ways they would like to. We social beings, and since social interactions are diminished, we crave for them and look for … [Read more...]

Not every ROI enhancing tool for small business needs to be as flashy as a bling-wearing influencer, or as next gen as an AI software installation. Combining tried and true marketing techniques can go a long way towards creating new revenue streams, providing valuable data and metric details, and … [Read more...]