We looked to the experts at Content Marketing World for advice on how content marketers can work together effectively. Chris Blose of Chris Blose Content said you need to give people the freedom to fail. Monica Norton of Yelp recommended gaining a deep understanding of each team member. Carmen Hill of Chill Content said to avoid giving any one person too much to do. Meg Coffey of Coffey & Tea suggested writing things down to make it easier to share ideas. Another tip came from Michelle Garrett of Garrett Public Relations, who warned of the failure to promote content once it was published.
- It is important to remember that even if someone comes up with a bad idea, it will probably be in a group of ideas where good ones exist as well
- People involved in marketing have to spend a lot of time getting to know their target audience.
- As much as marketing teams learn about their target audiences, it is just as important for people on a marketing team to get to know each other.
“Give people the freedom to have bad ideas and even fail from time to time.”