Content marketing is often undervalued in the marketing world but at its core it is the best way to attract and build new consumers. Content marketing is about creation of relevant articles, videos, podcast, etc to attract and retain a key audience of consumers. There are several goals which play into content marketing which will help grow business. They are focusing on subscribers, generating new leads with content, supporting sales like with testimonials, and finally customer support like manuals, guides, and how-to videos.
- The main business goal of content marketing is to drive profitable action.
- Sales, savings, and sunshine are the three things businesses care about.
- The greatest asset of content marketing isn’t the content itself, but the audience that you build.
“The myth that content marketing is some nebulous, feel-good, unmeasurable thing gets told from time to time.”