Businesses are transitioning to agile strategies to keep pace with their marketing goals. Traditional techniques can be rigid, and in contrast, agile techniques are helping marketers meet their goals more effectively. Agile strategies help marketers scale their marketing in a global business world. Reports show that 86% of businesses are failing to align their marketing strategies with their business goals. However, 60% of the businesses using agile strategies are confident about the ROI from such strategies. 1 out of every 3 lead marketers will incorporate agile marketing strategies by 2020.
- A survey of UK-based business and marketing leaders reveals their top priorities for the year are better productivity and quicker time to market.
- In the face of Brexit, Black Monday and the Covid-19 crisis, working with agility and pace is the key to thriving.
- Those using agile ways are more confident that they can demonstrate marketing ROI.
"The report clearly finds that the future of B2B marketing is agile. Businesses are looking to keep better pace with increasingly demanding markets"