Sustainability shouldn’t just be looked at as a trend. It is important, because putting environmental considerations into your marketing strategy in this day and age, helps you to stay both impactful and socially relevant. Sustainability helps customers to see that you are aware of social issues that they care about. It has been shown that approximately a third of consumers would rather purchase a sustainable product, rather than a product that isn’t sustainable. In the Philippines, around three quarters of consumers seek out environmentally friendly brands.
- It has been found that when a company creates policies that are more sustainable, they see financial gains.
- When talking about sustainable marketing, it refers to a marketing plan where natural resources have been preserved.
- Around a third of consumers admit that they would prefer to buy a product that is considered to be sustainable.
“Sustainability is more than just a digital marketing trend. Embedding environmental, social, and governance (ESG) considerations into your business strategy allows businesses to stay socially relevant and impactful in the coming years.”
Read more: https://www.spiralytics.com/blog/why-is-sustainable-marketing-more-important-than-ever-before/
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