Studies have shown that people are willing to make changes to the way they shop, in an effort to be more environmentally conscious. As a result, they are looking for more sustainable brands. This has led to sustainable marketing. Sustainable marketing is when businesses promote environmentally conscious products. Sustainable marketing is not the same as green marketing. Green marketing is promoting environmental awareness. Sustainable marketing goes beyond that, to deal additionally with things like social and economic issues.
- Consumers are beginning to care about sustainability, meaning that brands should consider sustainability as well.
- Sustainable marketing is a broad term that also includes green marketing as a subset.
- Here are some strategies to help you plan your sustainable marketing approach.
"So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience?"