Marketing agents often get a bad reputation, mainly because people think that they are sleazy and deceptive. The truth is that there is a lot of ethical considerations involved in marketing and that marketing doesn't have to be sleazy. Many practice ethical marketing. This means that they are telling the truth, respecting differing opinions, and taking responsibility for their actions. Ethics in marketing thus is a vital way to bridge the gap between yourself and interested clients in a healthful way.
- Sometimes, legitimate marketers underpromote their offerings out of fear of seeming too pushy and slick.
- However, it is possible to ethically sell one's products with honesty, touting the virtues accurately.
- Ethical marketing puts the needs of the customer first. It includes expert sources and offers superior customer service.
"Since I was young and impressionable, that sentiment stayed with me."
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