The point of resonance is where a brand’s needs meet a customer’s needs. Its nearly impossible to know the real truth about customers or other businesses, but it is the marketer’s job to see that truth from many angles and figure out as much as possible. Businesses thrive by providing products, content, or services that customers find engaging. Each generation values different things. Millenials tend to focus on small moments that have meaning to them. Successful marketing finds the things and concepts that have meaning to a target audience.
- Liz introduces herself at Content marketing world by describing where she grew up in under four minutes using about 15 pictures.
- When she was through with her introduction, she then started by asking the audience what they think they know about her and what they have learned about her.
- Liz’s famous quote comes from a film producer that to every story there are three sides and in all of this no one is lying.
“In the rest of this article, I share Liz’s strategies on how content marketers can uncover this mutual truth with customers.”