It is a harsh reality of marketing world that regardless of you power of persuasion and creativity in your campaign, most targeted audience will have a sense that you are trying to sell them something. Storytelling, on the other hand, can be quite convincing, and marketers should utilize the power that stories and testimonials can provide. They will have a positive impact on your credibility and will improve brand recognition. Testimonials also set the baseline for your future customers when it comes to what they expect from your business.
- You want to use customer testimonials to build trust in your paid campaigns. This way people feel connection with other customers.
- People also want the impression they will get good customer support once they buy the product. They want to know it will last and that any issues will be resolved.
- Use high quality images and consider a short quote for a testimonial that says how important your product or service is for that individual.
"No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense they are being sold to."