Most brands have a content marketing strategy in place to improve their outreach and gain potential new customers. However, content does not work alone. In order for content to become meaningful to the target audience, it must have context. While content is the actual material shared with consumers, the context is the circumstances in which they consume that content. For example, context includes time of day or year, a person’s career, and even their prior knowledge about the brand.
- Content is king is a saying that was originally proclaimed by Bill Gates.
- The internet is the reason that the branch of marketing known as content marketing, began.
- Content does not work by itself – it needs a distribution plan to be usable.
“Content is material that you can share with your audience. Content can be blog posts, videos, sell sheets, product descriptions, case studies, etc.”