In this day and age, all companies are needing to act like media companies in some respects. There are so many different pieces to digital content, including audio and video, and it is the marketing practitioners that are tasked with dealing with all of it. Overall marketing strategies currently employ the use of content marketing, and these marketers use all types of digital channels to be able to interact with their customers. All of this content then needs to be monitored.
- One of the biggest challenges of digital marketing, is the use of so many different formats, including both audio and video.
- When the digital world was in its infancy, the term digital rights management was about making sure that a company’s media wasn’t copied without authorization.
- Content marketing is now a common source of marketing for most companies.
“Put simply, today, you may not be a media company, but you definitely are starting to operate like one.”