There are many different digital content mistakes that are quite common that can hurt your brand. One of the biggest issues that companies run into is that they publish too much promotional content so their website comes across as an advertisement rather than a brand. Another problem that is common is talking about topics that are controversial as that will do nothing but divide your target audience. Finally, make sure that your content is designed well and is written in a professional and easy to read way.
- Make sure to not have too much promotional content as that can turn off your visitors and make them leave your site.
- Try to focus on content that is positive as sharing negative content consistently makes you come across as a downer.
- Try to avoid topics that are controversial as this will do nothing but divide your audience and make them emotional.
"Bring up highly polarizing and emotional topics only if they are part of your brand’s mission and approach to business. If they are, do so in a measured and well-researched way."