There are many mistakes that small businesses make when they are trying to build an online presence. For example, some small businesses don't even have a website which makes it extremely hard for people to find your business. Some small businesses also have poorly designed websites with slow load times that will turn users off. Another big mistake is not optimizing your website to be mobile friendly as so many people use their phones to look up businesses. Finally, make sure to implement local SEO as 89% of users search for a local business from their phone at least once a week.
- Make sure that you have a good website that is optimized for both desktop and laptop use and has quality content and quick load times.
- You want to create ads that are specific for a particular device as mobile users for example are much more likely to respond to your call to action than desktop users.
- Make sure that you are not ignoring local SEO as 89% participants search for a local business from their smartphone at least one time per week.
"With the majority of people being online and numbers only set to increase, you can’t afford to not have a website. Even if you consider yourself to be a primarily offline business – like a salon or a cafe – having a functioning website in place can help you unlock immense business potential and pave the way for stronger offline relationships with your customers."