In this day and age, businesses are trying to move past their competition by impressing their target audiences. But as they do this, it is important for customers to never lose sight of a customer’s search intent. A mistake that is often made is making ad copy all about the company, rather than about the customer. If the SEO is focused on the search intent of the customer, there will be more success, because the customer will be much happier.
- It is a mistake for a company to make all of their information about them, and not about the intent of the customer.
- When SEO is more focused on the customer than on the business, it creates a sense of customer importance, which customers like.
- You come across as more authoritative when you have a customer’s search intent as an integral part of your marketing plans.
“In the digital age, every business tries hard to impress its target audience and supersede competitors. As a result, companies invest in SEO tactics that attract more traffic. But this doesn’t necessarily bring in relevant ready-to-convert traffic. That’s because most companies neglect the heart of customer queries — their search intent.”