Everyone is interested in generating organic traffic from search engines. In order to do so, you need to create the sort of content that people will discover organically. When done right, organic searches can make up the largest part of your website’s traffic. It can also build brand awareness, particularly when you make content with consideration to how it highlights your brand. To make quality organic search content, think about how you were content can answer your audience’s questions.
- A 2022 study has affirmed that at least half of marketers have brand awareness as a major goal for their business. Organic search traffic can help.
- This is true because a company generally puts its best content online, via a website. Search, specifically organic search. leads traffic to your best content source.
- Data confirms that most trackable traffic arrives at a website, more than 50%, due to organic search.
“Ten years ago, CMI’s B2B content marketing benchmark study found brand awareness, customer acquisition, lead generation, customer retention/loyalty, website traffic, engagement, and thought leadership as organizational goals for at least half of the respondents.”