Google's search algorithms have improved over time so that their search results promote websites of better quality or relevance, leading some marketing specialists to suggest that content marketing should be preferred over search engine optimization (SEO). The issue is that well-written content without the backing of good SEO will have less audience engagement. Therefore, content marketing should be mixed together with SEO by interspersing relevant keywords (such as those indicated by Google Trends) throughout content that is written to be engaging. Social networks and Google Authorship can also be used to increase credibility and audience engagement.
- One must combine solid content creation with effective SEO in order to be successful in the current iteration of the digital marketplace.
- One can build SEO to drive traffic to one's web presence with quality search data, authorship, and social media engagement.
- Online traffic is built around search engine algorithms like Google. One must understand how they operate and adjust a marketing strategy to it.
"Google’s algorithms became smarter and were able to determine how to promote sites with high-quality content while demoting the others."