When creating a marketing strategy in today's digital marketplace one needs to have a solid online presence that is a true asset rather than a hinderance. The basis of an online presence is a web site that is up-to-date, fast, with strong content and engagement. A website needs to be optimized via SEO to allow consumers to find your brand and keep you at the top. There are several types of SEO including technical, local, and off-site. Content will keep consumers returning and your brand in the wider discourse. The most basic way to generate content is through a blog. One can further drive traffic through positive reviews and paid advertising.
- To gain an advantage in the digital marketplace first and foremost one should have an online presence that is an asset to the brand, and is the foundation of a web presence.
- With a strong web presence, one needs to build its quality through SEO optimization, great content, solid reviews, and paid advertising.
- One can grow a web presence by tweaking SEO, but true growth happens with content that positions the company as an industry leader. A blog is a great way to nurture this quality.
"building a strong online presence has evolved from being a nice-to-have to a must-have"