Having an effective web presence is the foundation of any marketing strategy for any serious brand or business today. There are 10 steps one can use to create and utilize a digital footprint. First one must create and nourish the online presence through a web site or social media page. Next, one needs to generate engagement through connection to traditional means like phone, responding to consumers, and connections with social media platforms. After that one needs to drive consumers to their presence through unique features, stylization, listings, paid advertising, and device optimization. Finally one should track their progress via analytics and adjust SEO as needed.
- The basic steps to creating an solid web presence start with the presence itself, namely the social media page or website. Furthermore, one should constantly attend to the presence.
- One should use their online presence to reach consumers through traditional means as well as digital. A web presence should respond to customers’ needs through engagement.
- One can increase the effectiveness of a web presence through customization and style additions, joining an online community, managing SEO and analytic, and paid advertising.
“The key to an effective web presence is to make your site truly useful.”