Social media has become integral to any brands marketing strategy. There has been a defined shift away from traditional advertising found in print and media towards the digital realm of Google. Analysis has shown SEO driven ads and social media campaigns often have a better return on investment for advertising dollars over traditional means. Social media campaigns are using tried methods of engagement, and also utilizing new methods of sponsored content . This new method still uses content creation as its foundation, but with the added dimension of a traditional paid campaign. Results in this new approach are meticulously tracked via analytics. Success in paid content creation is only found in an established social media presence with significant followers.
- Companies are shifting their advertising dollars away from traditional sources to online platforms like Google where SEO can deliver a greater return on investment.
- Online advertisers have shifted from basic consumer engagement to a form of sponsored content which is mixed in with shareable content.
- Sponsored content has proven effective in the digital marketplace with content creators that already have a wide reach of followers.
"This two prong approach still relies heavily on the creation of content worthy of sharing, liking, and following, but adds the dimension of paid campaigns to highlight and spread the published content."