There are many different ways that you can use social media content to improve your online sales. One of the best ways to do this is to offer coupons and flash sales because your customers will be getting a deal which is valuable to them. You also want to promote free shipping and do giveaways in order to generate new leads. Finally, make sure that your website is optimized for mobile use as many people use the internet from their mobile phone.
- Use hashtags for brand engagement that are specific and trending, though try not to use them when conversing with followers.
- Flash sales, coupons and free shipping are all effective methods of increasing online sales.
- Micro-content, also known as snackable content, is a great way to engage an audience on social media.
"The average cart abandonment rate for online shopping is a staggering 69.23%, meaning a huge volume of people could be slipping through your own sales funnel—and ruining those conversion rates you’ve worked so hard to boost."