Small businesses can effectively promote themselves online by following a specific plan in social media marketing. First, they should start by just selecting a few accounts that they know they can manage well; it’s better to manage a few things well than to have many poorly-kept accounts. Next, use existing tools to automate tasks to save you time and analyze who your new followers and most effective influencers are. Finally, feel free to take risks and try new things to see if they are effective.
- Worrying about every social network is stressful, you don’t need them all, just focus on one.
- You can use an influencer that will help you to track those that would be most useful for you.
- Take time to experiment with all that social media has to offer, like using live video.
“As apps and digital media become more adept at streaming media, the possibilities opened up by live video sure seem compelling. From breaking news to breathtaking vistas to baby’s first steps, live video can connect social media audiences around the world.”