Social signals refer to things like the likes and shares that a web page receives through social media. There are ways for a company to use these social signals to improve their SEO. First, by knowing who your potential customers are, you can create content that they will find relatable. You can also focus on customer engagement. Engagement will get people to click on your posts, enabling them to get to your website. A good way to stay in your customer’s mind is to post on a regular basis.
- Customer personas can inform content; they should include demographics, interests, online behavior, and pain points.
- To increase audience engagement, use memes, contest, polls and giveaways in your content.
- Collaboration with other influencers and the development of a robust social media strategy are also important.
“Standard search engine optimization (SEO) tips usually revolve around keyword research, maintaining a fast page load speed, and building backlinks– all of which affect your search rankings. But something that isn’t usually provided as a ranking factor is focusing on social signals.”