The past turbulent year has led management in a different direction for content marketing. They have learned that you need to do more with less due to a shift in consumer spending. In the upcoming year, there are several ways to aid in balancing content practices and SEO. These methods include balancing keyword research with consumer intent, balancing content creation with data-driven insights, balancing the way you write with what is automated, and balancing what is measured with how it is reported.
- Marketers are beginning to focus more on organic search results, rather than paid ones.
- Almost three quarters of marketers feel that over the last twelve months, business to business content marketing has become more important.
- Even though there is more automation involved in SEO, it is still important to be creative.
“New shifts in consumer spending disrupted the status quo, and individuals turned to the companies they trust for answers.”