Branded content as a paid promotion is good because it can grab a consumer’s attention without looking to promotional. Branded content is the idea that an advertiser is producing content. But it differs from other types of marketing, such as influencer marketing and sponsored social media posts. Branded content an utilize interactive features, such as audio or video. It also maintains the feature where it builds connections through things like mutual interests, rather than just through sales goals.
- Branded content is great for grabbing customers and making sales, since it catches attention but doesn’t over-sell.
- There are a number of factors that set branded content apart from other marketing materials.
- Here are some examples of successful branded content to consider when building your own.
“Branded content also has given rise to a new business model that eases publishers’ reliance on revenue from traditional advertising with the addition of internal creative agencies to execute these feature-rich, customized paid campaigns (more on that point later).”