We have changed a lot in recent months the way we live and the way we work. This change has also put a lot of pressure on marketers to produce engaging content and to produce it often. Potential customers are no longer satisfied with digital content where they are just passive observers. They demand content that’s interactive and keeps them engaged for a long time. Adapting to these new requirements is critical for digital content marketers. Failure to do so can quickly relegate your business to the world of afterthoughts and recovering would take a long time.
- We all like information and entertainment, but interaction is the most important thing anymore.
- Interactive content allows users to interact and put some of their own personality into it.
- It doesn't have to be a super flashy interactive, but it doesn't hurt to have a little pizazz.
"Other types of interactivity – polls, quizzes, video experiences, and even high-touch offline activities – can bring your brand’s vision and value to life while giving audiences a chance to participate. It deepens engagement with your brand and might drive greater customer satisfaction."