Direct marketing is so rare these days that people actually remember when it arrived in the mail. Strategies for content marketing can always benefit from offline content as well. When writing offline content, keep your message short and concise. After all, ink is expensive. 3D mailings are a great way to make your message stand out. As always, know what your audience wants before you begin a campaign. Make sure your messages have a purpose and try out your content on digital marketing first.
- After using digital mail to test the waters, try the old-fashioned method of advertising through direct mail.
- Remember that space is valuable in the printing industry so be sure to use your words wisely and make sure they’re meaningful.
- For direct mail, 3-D printing will grab your recipient’s attention
“Given the crowded digital content space, your content marketing strategy can benefit from an offline component.”