The internet is a great place to capture the interest of an audience, but no matter how well written your content is, it isn't as engaging to people as interactive content is. People aren't as comfortable sharing data online as they used to be with all of the breaches that have occurred, but you can regain their trust by having a way to interact with your brand. You can also build on the amount of trustworthy data that you are gaining.
- People want to be able to interact with the content of a brand before they purchase.
- Content that is visual is more likely to be shared on social media which will get more traction.
- There are many versions of visual content you can use and infographics is one of them.
"As a result, static, text-heavy content isn’t enough on its own. In the current digital marketing landscape, interactive content is the fuel that brands need to succeed."