In these days of pandemic, marketers are facing an increasing urgency to provide an interactive content as their audience typically has more free time that they cannot spend in the ways they would like to. We social beings, and since social interactions are diminished, we crave for them and look for other sources. Creating content that is interactive allows the audience to customize is and take an active participation in it. It also increases brand engagement and can lead to greater satisfaction with your brand. Finally, an important benefit is that such content provides you with first-party consumer data.
- Being passive for long periods of time has a way of making people crave interaction. Now is a good time for marketers to input an interactive component to their content.
- Good examples of interactive content include polls, quizzes and clickable training exercises.
- These types of content tend to require data sharing, which is a further plus to including this type of content.
“I never thought I would say this, but I am getting tired of sitting on my couch, mindlessly scrolling through endless feeds of online news, entertainment, and reading materials in lieu of leaving the house and actually doing things.”