Content marketing is always crazy, and you can feel like you can have way too much do to without enough time to do it in. It can even feel like you have way too much do to on the winter holidays, so you never really have enough time to recharge on your breaks. Here are some tips for how to save time and energy with content marketing, so you can keep on top of your tasks and have more energy in the new year.
- Rather than thinking of strategy development as a solo effort considering making it a collaborative affair from the start.
- Creating a clear, well-detailed creative brief which can be shared with external contributors can help you minimize content conundrums.
- It's important after your initial content marketing strategy to have a plan for business growth so your teams are prepared to take the next steps once your content starts doing its job.
"Developing your strategy is an important first step; but you also need to get executive buy-in to secure the necessary resources and support to see your plans through."