In the corporate world, Sales and Management may seem like two sides of the same coin. Bridging the knowledge gap between the two teams leads to greater harmony among the staff, increased morale, and a shared vision toward a shared goal. Having the staff learn cross-functionally can assist with the knowledge gap. It's important that each team know the basics about the other. The Marketing and Sales teams need to be in agreement about what determines the quality of a lead. Each organization and team defines this differently, so it's important that the teams maintain clear communication around this topic.
- The marketing and sales people need to agree on what makes a high quality lead and what doesn't.
- Use feedback from sales reps to find out what type of content your prospects find most compelling.
- The marketing and sales teams should realize that they don't view the sales funnel the same way.
"When it comes to content strategy, sales reps are one of your best resources."
Read more: https://blogs.oracle.com/marketingcloud/5-essential-things-all-marketers-should-know-about-sales
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