As a business owner or a marketer, we are all trying to sell something – be it a product or a service. What this means is that there are millions and millions of products or services being promoted online. Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. The main requirements of the buyer persona are that it is accurate and be believable by those using it.
- one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts.
- As a business owner or a marketer, we are all trying to sell something – be it a product or a service.
- Creating a believable, emotional, or fantastical image in the mind of the reader is what defines great literature.
“Therefore, in addition to identifying the ideal persona, it is important to know which content generates the most engagement with them.”