It has been said that marketing is based on empathy you have for audience that you are trying to attract. In order to have that empathy, you need to have some familiarity with your prospective customers. Digital content marketing is similar to this, but empathy is primarily driven by data. With increasing computing technology and ability to handle big data, marketers increasingly apply quantitative and qualitative analysis in order to reach important strategic decisions. This is an important point, because without data ideas may never move out of conceptual phase.
- The best way to oppose the hippo effect (the Highest Paid Person’s Opinion) is with data.
- With marketing analytics, the most useful data is usually the hardest to find.
- One ROI formula adds proof, impact and visits affected, then subtracts level of effort.
“He’s taught thousands how to make better marketing decisions through data and analysis.”