SEO is important for marketing because it allows you to see where you rank on the Google page as far as website popularity. There are different types of traffic, and the organic kind is what you really want. Ads are important for getting people to view your site as well, but the organic traffic lets you know that what you have to offer is what people are searching for and in those searches, they are leading people to you.
- Look at how many times your terms are searched and use that to guide naming and branding for your products.
- Tweak your keyword strategies based off the interest levels of those keywords by customers who make searches.
- Collect traffic data from your site and use this data to learn more about your customers and make their experience better.
"Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas."
Read more: https://blog.hubspot.com/marketing/seo-data