There are two types of content strategies: publications and libraries. Publications focus on consistently and frequently providing content about broad subjects to a particular industry. Libraries focus on providing content on a narrow, deeply focused subject. Publications discuss more about news and trends. Libraries discuss more about how to do something. Some other differences include timeliness and topics. Timeliness: publications present content that is relevant now, but may not be forever; libraries present timeless content. Topics: publications present on news and trends; libraries present on how to articles.
- The Library strategy aims to build relevance on more narrowly focus topics that visitors search for.
- Publications require frequent posting, dates on articles, and prominent share buttons.
- Libraries require longer and deeper content that are updated when needed, with no dates shown.
"The Publication seeks to build an audience of repeat visitors by consistently and frequently publishing topics of broad interest to an industry, promoted to subscribers and followers."