Being a smaller company it can be hard to maintain your ground when overpowered by larger companies that are consistently high-ranking. At least that's what many business owners assume. By engaging in advanced SEO strategies, you can hold your ground against the high-ranking companies in your industry overtime. One of these strategies is known as the acronym E-A-T. This stands for: expertise, authority, and trustworthiness. Content doesn't just have to be good enough to read anymore, but it has to check out as reliable and accurate, which is why this acronym is so important.
- Google is increasingly concerned about the Expertise, Authoritativeness and Trustworthiness of content, due to concerns that bad online advice can do real harm.
- You can make yourself seem more authoritative and trustworthy to Google by speaking at conferences, applying for awards and doing guest posts.
"See, although Google has made things harder, there are things you can do now that I couldn’t when I first started."
Read more: https://neilpatel.com/blog/seo-strategies/