Having a public relationship agency, I am not too surprise by the amount of backlinking requests. In fact, the requests are bold and blatant, and sometimes creative. What is surprising is that how many of these requests are made without any intention of relationship building between the sender and myself. Search engine optimization and its outreach can be a very fruitful strategy that leads to building relationships. This way you can add a value to your communication with your website visitors.
- whenever you have a new piece of content to promote you can use your custom search engine to search for prospects who have written about that topic before.
- There are many different tactics that you can use to build links, some easier to execute than others, and knowing where to get started can sometimes be difficult, especially when you are aware that so
- The search engine is far better at figuring out what kinds of links are – and aren’t – useful for users.
"Without even touching on the unethical side of this approach — I wouldn’t consider spamming busy website owners a particularly good approach when it comes to building links, or anything else — I’ve come to notice that this method is missing the “build a relation factor” that, in my opinion, is key to making this strategy work."
Read more: https://www.entrepreneur.com/article/360849