Search engine optimization basics have definitely changed over the years, and creating a long-term and sustainable strategy is more challenging than ever. Mobile and user experience are becoming dominant elements of any SEO strategy. Fruitful approach should include up to 40% of digital content creation and approximately the same amount of building links in an organic way, to the extent possible. User experience, accompanied by other trends, should comprise the balance. Although these trends are not dominant, marketers should not neglect them.
- You must analyze your competitors and outperform them on links and content.
- Use SEMrush or Wordtracker to research long-tail keywords and succeed on those first.
- Whether blogging or guest posting, produce content that is well-researched, in-depth, useful and original.
"More than anything, content absolutely remains king — and always will. Google has stated that even if a website has a horrid design and janky user experience, it can still rank first if it has vastly superior content."
Read more: https://www.entrepreneur.com/article/364602