Social platforms are powerful and useful tools that marketers can utilize for many goals. One of the most important ones is for generating the leads, which may ultimately lead to conversion and purchase. In general, creating the leads is a challenge, and there are still many strategies that are … [Read more...]
What’s next for digital marketing in 2021 – 10 most notable trends (2021 Update)
The thing about marketing in digital world and on digital platforms is that it is very dynamic and that it changes quickly. As such, there are always trends that rule the day, but many of them quickly fade away. Some of the notable trends of this year were brought up by the pandemic and strong shift … [Read more...]
10 Ways to Improve Your Organic Social Media Reach (2021 Update)
Digital platforms are the largest battlefield for marketers today. The benefits these platforms provide are huge. They provide an incredible reach and access to global potential customer base. Yet, one of the biggest issues that marketers face today is the decline of reach on those media. Organic … [Read more...]
10 Ways Small Businesses Can Improve Their Social Media Presence | Blog | Online Digital Marketing Courses
Regardless of the size of the company, every business can benefit from presence on the web. There is a perception that for smaller ones, this task is costly and that it does provide enough of return on the investment. This is not true, provided that your strategy follows proper steps. First, it is … [Read more...]
Search Traffic – Where Content Marketing and SEO Intersect – Small Business Design, SEO, and Marketing Blog | High Level Marketing
Google's search algorithms have improved over time so that their search results promote websites of better quality or relevance, leading some marketing specialists to suggest that content marketing should be preferred over search engine optimization (SEO). The issue is that well-written content … [Read more...]
Building Your Brand Online: 6 Things You Need to Do Now to Gain Traction in a Competitive Local Market – Small Business Design, SEO, and Marketing Blog | High Level Marketing
When creating a marketing strategy in today's digital marketplace one needs to have a solid online presence that is a true asset rather than a hinderance. The basis of an online presence is a web site that is up-to-date, fast, with strong content and engagement. A website needs to be optimized via … [Read more...]
10 Steps to Creating an Effective Web Presence
Having an effective web presence is the foundation of any marketing strategy for any serious brand or business today. There are 10 steps one can use to create and utilize a digital footprint. First one must create and nourish the online presence through a web site or social media page. Next, one … [Read more...]
Blending Paid Social with Organic Social
Social media has become integral to any brands marketing strategy. There has been a defined shift away from traditional advertising found in print and media towards the digital realm of Google. Analysis has shown SEO driven ads and social media campaigns often have a better return on investment for … [Read more...]
Content is the Most Trusted Form of Advertising
Many people have wondered if advertising has gone as far as it can go to help brands sell their goods. This is an incorrect notion as the world of digital advertising has added a new dimension to the industry. The consumer of today has nearly unlimited content and is discerning when it comes to … [Read more...]
Creating a Strong Online Presence for Marketing Success
It is extremely important to marketing success that you create an online presence that is strong. It is essential for you to have a website in order to do this and you want to have important information for both current and potential customers right on the homepage. You also want to optimize your … [Read more...]