The thing about marketing in digital world and on digital platforms is that it is very dynamic and that it changes quickly. As such, there are always trends that rule the day, but many of them quickly fade away. Some of the notable trends of this year were brought up by the pandemic and strong shift of all spheres of our life to digital space. Video can no longer be something that’s optional, and you can no longer rely on one or two channels only.
- Conversational marketing makes use of chatbots to provide assistance whenever is convenient for the customer.
- Nostalgia marketing creates sentimental feelings through the use of older images, music, and pop culture references.
- Media monitoring tracks mentions of your brand, and social listening analyzes the sentiment behind them.
“Humans absorb visuals like images, illustrations, and video better than written content.”