It is an undeniable fact that marketing in digital world goes through trends and this year is not an exception. What makes these things different this year is the global pandemic the world is going through, which significantly changed the work we live and work, and marketers took a notice of that. We can see some new trends, but there are also those that are proven and resilient. E-mail is given a new life by marketers through an option to directly purchase from the message received. This is enabled by targeting that is getting ever more sophisticated.
- Virtual reality allows people to experience a 3D world and this can be used on YouTube to get a more immersive experience.
- Drone software is supposed to be the next high growth market and therefore can pay off in the long term.
- Voice search continues to be a marketing trend as this allows users to get their questions answered immediately without having to scroll.
"But while there has been a shift toward online strategies, let's not forget that digital marketing and the shift toward it are nothing new."