It’s very likely that as an emerging, or already successful retail merchandiser, you know that a strong digital marketing strategy can quite possibly make or break your success, as well as turnover or totally transform your bottom line. However, a digital marketing strategy isn’t actually one think. Rather a digital marketing strategy is an umbrella term. An industry umbrella term, digital marketing strategy can refer to website development, which inherently incorporates a number of effective digital marketing lures all by itself. It can also refer to social media marketing, which can be a field of lux opportunities. It might also refer to Pay-Per-Click advertising and SEO advertising. Two hoary old chestnuts, to be sure. But they bring in the bucks. Use this coterie of strategies effectively and you will have a very scalable and affordable way to lure in new customers by getting a veritable rafter of leads. Preparatory work is key, however. You must target your online customer and find out where she plays, that is her sites of choice in the social media milieu. That is where you put your best talent and money and efforts. Use analytical tools to create your best online success story. Create metrics to best gauge the effectiveness of all your tools and efforts. Use influencers, when possible. And always work harder to understand and meet your target customer where she plays and works online.
- Digital marketing isn’t actually a term that refers to one specific marketing strategy. It is an umbrella term.
- Since it has the scope of an umbrella term, digital marketing covers lots of ground. It actually refers to website development, which incorporates many inherent marketing strategies.
- It can also refer to social media marketing, pay-per-click marketing and that hoary-old, yet ever new and useful tool, SEO optimization.
“If you want to have a powerful digital marketing strategy, it should be built on content marketing.”