Many people have wondered if advertising has gone as far as it can go to help brands sell their goods. This is an incorrect notion as the world of digital advertising has added a new dimension to the industry. The consumer of today has nearly unlimited content and is discerning when it comes to advertising. Brands must make effective use of the digital marketplace to connect with consumers, build trust, and create communities. Advertising must be focused on creating awareness and engagement with carefully crafted content. Advertisers must make use of social media platforms to reach consumers in the new digital marketplace.
- There is some industry consensus that advertising is reached its limit and will soon be obsolete, this is an incorrect notion as advertising is only adapting to the current digital marketplace.
- Advertising of today is used to create a dialogue with consumers, generate content, create trust, and create communities.
- Consumers of today are more judicious in their consumption of advertising so it pays to build trust and create honest content.
"Content producers must tread lightly, respect their readers, offer full disclosure and work their butts off to create content that gets read, spidered and talked about."