Social platforms are powerful and useful tools that marketers can utilize for many goals. One of the most important ones is for generating the leads, which may ultimately lead to conversion and purchase. In general, creating the leads is a challenge, and there are still many strategies that are being implemented, despite them being outdated and not adapted to digital age. Sometimes, you need to resort to your creative abilities, but don’t shy away from looking at best practices of successful companies.
- Users can now share information through pre-populated forms without going to a dedicated landing page.
- Social media quizzes are popular, useful and easy to create with Typeform.
- Spreading your budget across a number of micro-influencers is more effective than spending it on one mega-influencer.
"Using social media, you will eliminate all of the above challenges, plus it’s free, and its goodwill will give your brand an edge with SEO, brand awareness, shaping your target audience and turning them into loyal customers."