Regardless of the size of the company, every business can benefit from presence on the web. There is a perception that for smaller ones, this task is costly and that it does provide enough of return on the investment. This is not true, provided that your strategy follows proper steps. First, it is critical to choose the networks that make sense for your business. Create a list of goals and formulate your approach based on the list. Use automated content updates to the extent possible.
- Choose the right social network based on who your audience is and what your goals are.
- To succeed, select a goal and then develop a strategy to accomplish it.
- Most of your content should focus on customer needs, with only around 20% being promotional.
"Your social media goals will determine the metrics that matter to you, and it’s important to measure these to ensure you're on the right track with your strategy. For instance, if you wanted to increase traffic to your site, then you'd want to pay attention to the amount of referral traffic coming from your social networks."